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Rebranding Without Regrets

Rebranding Without Regrets

Do’s and Don’ts for a Successful Rebrand When you’re considering a rebrand of your organization, there are a number of things to watch for that will make your efforts a success or downright disaster. Read on for do’s and don’ts and tips to make it a success. Most...

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Creative Concepting Done Better

Creative Concepting Done Better

Creative Concept Vs. Creative Concepting When a client decides to engage a creative agency, they do so based on many factors beyond the strength of the agency’s portfolio. These may include: the firm’s possible specialty in the client’s business sector (hospitals) or...

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