Annual Report

CETF 2017 Decade Report

For their 10th anniversary, this governmental non-profit wanted to review and highlight its accomplishments in fulfilling its mission to close the digital divide.

Throughout the 104-page annual report, we featured images of the legislators, various non-profit partners, as well as the citizens who benefited from CETF’s efforts.

This was an extremely complex project taking over five months in planning, content strategy, content creation, photo editing of thousands of images, art direction, design, layout, and final production.


104-pages plus cover,  perfect bound

CETF worked with Mission Critical Creative to produce our Decade Report which documents our successes in bringing the internet to all Californians. We are a non-profit corporation which operates in a similar fashion to a governmental agency so we have variety of important stakeholders. Although our message of “Internet for All” is simple, delivering that message to our many audiences is a complex communication challenge. Mission Critical delivered an impactful report filled with easy-to-understand infographics, charts and diagrams. Their ability to transform data, images and text into an attractive report on time makes us proud to recommend them as your next creative services partner.

Sunne McPeak

President and CEO, California Emerging Technology Fund (CETF)

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